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Strategies to make Kenya an Ideal Tourist Destination

June 10, 2020
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Strategies to make Kenya an Ideal Tourist Destination

The government of Kenya has put some key measures to promote tourism in the country. Tourism plays a key role in economic development through creation of employment, source of revenue, among others. The authority has placed these measures to strengthen tourism: encouraging local tourism, creating awareness and enforcing polices on endangered species of animals.

Creating Awareness

The Kenyan authority through the Ministry of Tourism is investing in marketing strategies to boost the market shares in the international tourism market. Not to mention, Kenya is recognized as a top Africantourist destination and has maintained that position in the industry. To begin with, social media is applied to market through video and content that capture the imagination of travelers in various segments.The content can include a discussion platform on Facebook, a guide about a tourist attraction, for instance, Maasai Mara, among other. International tourism and travel exhibition offers another forum that helps to create awarenessbecause there is an opportunity to recreate the pull of travel experience, brings the globe together in one room; aiding international business as well as leveraging on the power of technology in exhibition.

Policies on Endangered Species of Animals

The government of Kenya has implemented more strict policies along with support mechanism that facilitate developmental initiatives of protecting the threatened species of wild animals. The animals that face extinction are Tana River mangabey, Hunter’s antelope, grevy’s zebra and black rhinocerous.The measures include legal protection of wild animals against hunting together with commercial exploitation, protected areas to conserve these animals and their habitat, prosecute wildlife offenders, intensify the patrolling of the protected areas andthe Ministry of Tourism and Wildlife officials maintainsstrict vigil. It is worth noting that, with the aim of terminating illegal wildlife trade, one’s a poacher is found in possession of the poached items, for instance, rhino horn and elephant tusks, the government stores them in one place and after some time they burn them.

Encouraging Domestic Tourism

The ministry of Tourism and wildlife has put measures that inspire the locals to engage in domestic tourism resulting in growth of the economy. The activities the government is taking are fruitful because the state is raising from revenue from domestic tourism.To begin with, the Kenya Tourism Board started the #TembeaKenya initiative which promoted tourism through subsidized rates to various destinations in various counties. The campaign which was mainly run on the social media platforms brought positive impact to this sector at a time when the foreign tourism was not performing well.The second course of action that the government took was involving the communities that border the reserves as well as parks in crucial decision-making matters revolving around wildlife and tourism. Therefore, bringing new tourism insights to them, making them aware of these resources resulting in conducive environment for tourism activities. The government is also supporting the local adventure companies; thus, elevating local tourism. Currently, the country has numerous adventure firms, thanks to the growth of both local and international tourism. The companies organize a range of activities such as game drives, beach activities, among others at different rates depending on one’s budget. Both local and international tourists can get services from these tourist firms since all of them have websites which provide their contact details while others are very active on their online chat boxes. In conclusion, tourism contributes to economic growth through generating revenue and creating employment. The government is these three approaches to boost tourism: creating awareness through travel exhibition, encouraging domestic tourism as well as endangered species of animals.

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