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Application of virtual reality in tours and entertainment

August 3, 2020
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Application of virtual reality in tours and entertainment

Virtual reality refers to a computer-generated simulation where individuals access and interact with artificial three-dimensional images or videos, and explore different artifacts and proceedings when they happen in the real world. The term virtual reality is formed from the combination of two words: virtual and reality. The former implies “nearly” which means an experience that is near-reality.

In the recent past, the world has realized a rapid rise of virtual reality in the tours and entertainment sector. Here are the main ways in which VR is shaping the entertainment sector.

Museum and galleries

The leading museums around the world are creating desktop and mobile applications that create virtual spaces and enable them to explore and experience the museum’s physical artifacts and art. Virtual reality technology has seen many museums offer unparalleled digital exploration that engages many people among them academicians, children, and other adventure enthusiasts. For instance, in 2017, the British Museum in London kicked off the first virtual reality weekend tour that was fully immersed by the use of mobile and desktop devices via VR headset. As a result, the number of visitors in the museum started increasing with many people viewing their physical collections because the British Museum can be accessed by anybody all over the world. 

On the other hand Tilt Brush platform from Google has turned out to be incredibly helpful for artists as it allows them to sketch and design 3D digital content via virtual reality. Thereafter, they can browse and share among each other or their fans. It has turned out to be very beneficial to those who wish to enjoy the art masterpieces since people only require virtually supported gadgets such as glasses and can interact and enjoy all the available works of art without making long queues as they wait for one another to finish. The Franklin Institute in Philadelphia has been offering a variety of Virtual Reality exhibition services to the corporate sector. For example, the Perez art Museum launched its VR-driven art exhibition that is available through digital versions.

Live music concerts

During the time crisis such as earthquakes, corona pandemic, and hurricane winds, musicians have been using Virtual live performances and the revelers have been enjoying every piece at the comfort of their homes. The revelers can pay the entry fee and a link is shared for them to join and enjoy music thanks to the Virtual technology these concerts are now available. International music festivals including Coachella, Lollapalooza, Tomorrowland, Sziget Festival have built VR applications to enhance the number of audiences as possible. Consequently, they have realized an increase in the sales for the music since many fans can pay for 360-degree videos of VR performances and live shows. The top artists have also not been left out. For example Paul McCartney, Coldplay have been providing electrifying live performances through Virtual Reality.

Virtual theme parks

Many parks around the major cities in the world have been incorporated with VR to enable people to have fun even if they are away from the city. These VR parks allow children to enjoy rides and roller coasters more interactively in a compelling experience. For instance, Demonen in Tivoli Gardens, Galactica at Alton Towers in Alton, UK, Final Fantasy XR in Universal Studios, Japan among others. The use of virtual reality in entertainment continues to catapult the outreach levels of the audience. Days are gone where spectators had to physically attend music concerts, games matches, music concerts, and galleries. Today, with a virtual reality headset, fans can be “transported” to the Very Important Person seats (VIP) and experience exceptional concerts and shoes. Therefore, for artists to remain competitive, adopting Virtual Reality is the way to go and attract an even larger audience anywhere in the World.

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